Upon discharge he went into business as an electrical contractor and stumbled around gaining his own version of “expensive experience”.
In Ian’s case this was literally true because when he first met Mal Emery at a Money Expo at Darling Harbour in 1998 he was down to his last dollars.
Call it sympathy or charity Mal sent Ian his iconic Turbo Charge Your Business package. Like the nerdy school kid he never was Ian studied the material diligently and applied it to his business.
Jeremy was about to lose the trifecta of his business, his house and his marriage. After helping Jeremy implement some core strategies in his business and seeing the effect he had on his life, Ian then committed to showing other business owners how to create successful businesses as well.
He is someone who works with businesses every single day and finds hidden, overlooked profits they didn’t even know they had. He is not a Harvard trained , MBA holding academic.
He has gone through the school of hard knocks and experienced nearly every high and low you could have in business.
Starting as an electrician and refrigeration mechanic he has become a massive student of StreetSmart Marketing Principles.